If you’ve ever been a part of the world of business, chances are you’ve heard of buyer personas or a target market. But have you ever heard of creating a buyer persona specifically for your followers on social media? It turns out you don’t need to sell a product or service to find buyer personas […]
Hey there! You’ve stumbled upon my social media marketing strategy project for my brand, Making It Up. For the whole month of March 2021, I’ll be learning the ins and outs of social media strategies to help my Instagram and Youtube Channel grow at a faster pace. This month I’m going to spend my time: […]
In this blog post, I’m picking the best social media marketing strategy resources from the hours of research I did, and breaking them down for you. So all you need to do is read and implement these four articles and you’ll be on your way to building a successful social media marketing strategy in no time.
As a micro-influencer with around 2000 followers, I’ve had my fair share of experience with influencer marketing and influencer outreach. From beautifully written emails and DMs to borderline spam-y generic template emails, I’ve seen it all. This week I decided to position myself on the other side of this situation and dip my toes into […]
Whilst I haven’t personally tried any Auric Cosmetics products, I can guarantee they’re excellent. How do I know? Because Auric was founded by the one and only Samantha Ravndahl; a Canadian beauty influencer and the most hilarious person on YouTube. As a makeup artist and beauty enthusiast myself, I’ve spent years following Sam on her […]
Allow me to illustrate a scene: You’re trying to sleep on a plane that’s currently flying across the Atlantic ocean. No land in sight, just water. Did I mention it’s a turbulent plane? Oh yeah, the plane is shaking like a maraca and all you’re trying not to think about is your impending doom when […]
When I was 16 I started thinking about becoming a professional makeup artist. I was good at doing makeup and I enjoyed transforming people so I figured it was a no-brainer. Plus makeup artistry was an artistic career so I wouldn’t have to deal with all the boring, businessy stuff. I’d never have to worry […]
Learning for yourself and by yourself is hard; even though there’s never been an easier time to be a self-directed learner. The current education system around the world is designed to churn out non-self-directed learners. It’s no surprise most of us have a harder time learning by ourselves. It can be hard to shift that […]
Operations is an underrated field in business. It’s not highlighted like marketing, or sales are. A lot of people don’t even know it exists, much less understand how important of a field it is. In Guatemala people who study business operations in college are made fun of for “taking the easy way out” or “not […]
A year ago I declared I was too old for TikTok and would never use it. A bold claim for a digital content creator like myself. One year and a pandemic later, I am now obsessed with TikTok. Sue me. And it’s no surprise that this social media platform has become the default for so […]
