As a micro-influencer with around 2000 followers, I’ve had my fair share of experience with influencer marketing and influencer outreach. From beautifully written emails and DMs to borderline spam-y generic template emails, I’ve seen it all. This week I decided to position myself on the other side of this situation and dip my toes into […]
Whilst I haven’t personally tried any Auric Cosmetics products, I can guarantee they’re excellent. How do I know? Because Auric was founded by the one and only Samantha Ravndahl; a Canadian beauty influencer and the most hilarious person on YouTube. As a makeup artist and beauty enthusiast myself, I’ve spent years following Sam on her […]
Allow me to illustrate a scene: You’re trying to sleep on a plane that’s currently flying across the Atlantic ocean. No land in sight, just water. Did I mention it’s a turbulent plane? Oh yeah, the plane is shaking like a maraca and all you’re trying not to think about is your impending doom when […]
When I was 16 I started thinking about becoming a professional makeup artist. I was good at doing makeup and I enjoyed transforming people so I figured it was a no-brainer. Plus makeup artistry was an artistic career so I wouldn’t have to deal with all the boring, businessy stuff. I’d never have to worry […]
Learning for yourself and by yourself is hard; even though there’s never been an easier time to be a self-directed learner. The current education system around the world is designed to churn out non-self-directed learners. It’s no surprise most of us have a harder time learning by ourselves. It can be hard to shift that […]
Operations is an underrated field in business. It’s not highlighted like marketing, or sales are. A lot of people don’t even know it exists, much less understand how important of a field it is. In Guatemala people who study business operations in college are made fun of for “taking the easy way out” or “not […]
A year ago I declared I was too old for TikTok and would never use it. A bold claim for a digital content creator like myself. One year and a pandemic later, I am now obsessed with TikTok. Sue me. And it’s no surprise that this social media platform has become the default for so […]
My relationship with sales began when I was about 14 or 15 years old. Needless to say, it’s been a rocky one. In my high school, we used to have a yearly farmer’s market-esque event where every student came up with a business idea, developed it, and eventually sold it to the market. Ah, the […]
Over the past week, I’ve been learning a lot about the world of customer success, customer service, and everything in between. And I came to this conclusion: Pessimists make great candidates for customer success jobs. Now, I know what you’re thinking, “Isa, how could a negative mindset lead to a positive customer experience?” Just hear […]
Isabella Bonifasi 