Whilst I haven’t personally tried any Auric Cosmetics products, I can guarantee they’re excellent. How do I know? Because Auric was founded by the one and only Samantha Ravndahl; a Canadian beauty influencer and the most hilarious person on YouTube. As a makeup artist and beauty enthusiast myself, I’ve spent years following Sam on her beauty journey.
Sam has been in the beauty industry for many years as a makeup artist and as a beauty influencer so she knows her stuff when it comes to products. Just ask anyone who’s tried Auric Cosmetics. Heck, I haven’t even tried her products but I know she’d never come out with something crappy.
Auric is a luxury beauty brand with a focus on inclusivity and high-quality products. They currently sell two products (which they sold out of quite quickly), and from the rave reviews online, this brand has become a fan favorite in no time.
Setting aside their products and mission, Auric as a brand is aesthetically pleasing. They have a beautiful website with professional images and video that extends to their Instagram as well. Their branding is on point.
As I was researching the brand, I found an area of improvement. An area that goes by the name of Twitter. Auric has a registered Twitter profile but it’s not active, they have a low follower count compared to their other social platforms, and it doesn’t seem like they’re taking actionable steps to improve it.
So I took it upon myself to do so.
I created a mock-up Twitter profile for Auric and came up with a week’s worth of content they could implement to get their account up and running. I also created a content calendar using Notion to show how a content calendar works and how you can use it in a team setting.
My main goal with this project is to get their account running but also use it to start interacting and becoming a part of the beauty community on Twitter. And eventually, through that interaction, increase the follower count to match their other social platforms.
For the Twitter posts, I aimed to create content followers and customers can engage with and feel like a part of Auric. All of that while keeping them as short as possible. I only had 140 characters after all.
Let me break these posts down and show you what I mean.
Target: New Customers
Goal: Educate followers on Auric products
First up, I made an informative post linking back to one of Sam’s videos where she teaches you how to use Auric products. Customers who buy Auric products because they’re fans of Sam might have watched the video already. But customers who come from other channels probably haven’t. There is a lot of beautiful, high-quality content on Auric and Sam’s social media platforms already and Twitter is a great place to repurpose said content.
Target: Beauty Content Creators
Goal: Post engagement & content compilation
Next, I created an engaging post that encourages followers to share their looks wearing Auric products. This is mostly applicable for beauty creators that are comfortable sharing pictures of themselves on Twitter. Lucky for Auric, there’s a big beauty community on Twitter. A post like this is not only a great way to engage with them but it’s also a great way to compile material that Auric can retweet and like to give some love and appreciation back to their followers.
Target: Active Followers
Goal: Ramp up post engagement
Then I made a fun post to play a game with Auric’s followers. Auric is not a super-serious luxury brand so posts like this are a fun way to create engagement within a post while gaining some insight on the followers. The action of voting through likes and retweets makes it easy for followers to engage with the content without having to think much about it. It’s also a good break from only sharing Auric-related content.
Target: Active Followers & Loyal Customers
Goal: Direct Twitter followers to Instagram
This giveaway post is a bit different from the other ones. Since the giveaway is hypothetically hosted on Instagram, any followers or customers who want to enter must redirect to Instagram. That might turn some Twitter followers into Instagram followers as well! Plus, reposting content across platforms not only makes it easy to come up with content ideas but it’s a great way to keep your followers in the loop.
Target: Active followers & Twitter Beauty Community
Goal: Break up the feed & ramp-up post engagement
A Twitter feed without a good meme is not a Twitter feed at all. This post is a good example of using a pre-existing meme in a context that makes sense for Auric’s followers who are mostly beauty enthusiasts. I used one of Auric’s products as a reference and anyone who has used or knows of Glow Lust in Selenite will get it. Again, it’s a fun way to break up the feed and it’s a funny, retweetable post.
Target: New Customers & Active Followers
Goal: Drive new sales
Last but not least I created a restock announcement post. Auric products sold out pretty quickly after their first launch so I know for a fact there’s a lot of people anxiously waiting for a restock. This would be a message to post across all social media platforms but this is how the announcement would look on Twitter.
If you incorporate a few retweets here and there this is what Auric’s Twitter feed could look like with a week’s worth of content.
To organize all the content, I’m using Notion. Within the platform, I clicked on templates and I duplicated the template ‘Content Calendar’ in the marketing category. This template had everything I needed and it’s easier to build upon a template than creating one from scratch.
There are 4 different categories to determine which stage the content is at. If your content goes from idea to in-progress you can simply just drag it to the next stage. This is extra helpful if you work with a team because it gives everyone clarity about what they’re getting done and what they have to do next.
This is what the inside of one content idea looks like.
The very first thing I did is add a brief title or description of what the post is about. That way my team can get a feel for the type of content I’m creating.
This template comes with different properties to add to each new idea and if you have any specific properties you’ll like to add to your calendar, Notion gives you the option to do so. But the ones that are already included are more than enough.
The first property is assign and this is perfect if you work with a team. You can assign a piece of content to a specific person so everyone knows the tasks they have to complete individually.
Then there’s link where you can add any link that goes in your post for easy access. The same goes for media. If you have any pictures or videos to include in your post you can upload them directly to Notion for safekeeping.
Where it says type you can choose the type of content you’re creating. If you’re using this calendar for all your social media content you can use type to categorize your posts by platform. I’m sticking to Twitter so I’m only choosing tweets.
And lastly, we have deadline and publication date. You can set a specific deadline for when the post needs to be drafted for review. And you can also set the publication date for when the content needs to be live on social media. This is an especially helpful tool if you work in a team setting because it helps avoid setbacks and keeps the team accountable.
There’s also a whole section when you scroll down where you can write whatever you want. I included the copy for each planned post so that it’s easy for the team to review and edit. And when it’s time to publish the content, all you have to do is copy and paste the writing and media without worrying about any major edits.
There are many ways to go about a content calendar but from my experience Notion is the best platform for it. It’s easy to use, the design is clean, and you can incorporate team members seamlessly. I highly recommend it.
Writing copy for Twitter seems like a piece of cake but it’s not easy at all. You have to make sure that your writing has a clear message that attracts your customers while being mindful of the character limit.
Twitter is a place where people go when they want to consume tidbits of information so making sure the content is engaging and easily consumable is a must. It’s important to keep the words to a minimum or to write something that will capture your customer’s attention to read more.
Like with all other social platforms, creating Twitter posts takes practice. The more you do it, the easier it will be the next time around.
TLTR? Check out this short video where I describe the process of how I created a content calendar and a week’s worth of content for Auric Cosmetics!